Food for Thought
Wasted food is wasted life
Los Angeles County is home to nearly 2 million people living with food insecurity and 60,000 homeless, many unsure where their next meal will come from. Enter the Manna Room — a local non-profit that serves daily hot meals to the hungry, and distributes unclaimed food from Trader Joe’s and Whole Foods to the Los Angeles community.
To bring awareness to their great mission, we partnered with global food specialist creative production company Chuck Studios (new to Los Angeles, and looking to support the local community) to concept and create a 30-second film in support of a fundraising campaign to help further the Manna Room’s efforts.
In it, we compared bruised and imperfect produce to the recipients of Manna Room’s meals — reminding people that we are all capable of accomplishing great things with a little help and support.
