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Heineken Codemasters Xbox Johnnie Walker Coca-Cola AOL NY Jets McDonald's All Small & Mighty Bio & CV	The New York Jets, an NFL team in the league's largest market, wanted to connect with their fans both in the US and around the world. We accomplished this with a thorough digital rebrand, which had, at its core, a revitalized Jets website. Information that was previously static and updated by hand (depth charts, injury lists, rosters) was resuscitated and made interactive, becoming both more meaningful and easier to use. We also created a space for the team's first full-time online reporter. The digital redesign extended to all aspects of the team's marketing, including on-air branding and title graphics for the team's newly-launched Jets TV property, as well as seasonal events such as pre-season training camp. This included the proposal of the team's first-ever viral, "Ride the D-Train," in which we envisioned one lucky fan taking the ride of his life on a player- powered tackling sled.  Jets TV The Jets produced programming both on-the-air and online, and were bringing it all together. We created Jets TV, a digital on-demand channel with video highlights and films. We also created a complete motion graphics package, to be used on TV and online.  Ride the D-Train In the 2006 NFL draft, the Jets signed D'Brickashaw Ferguson, a good-natured, 310-pound, six foot six offensive tackle. We wanted to have some fun with this, so during training camp, a public event where fans can meet the players, we planned on shooting a viral where a couch was attached to a tackling sled, and pushed by the Brick – a kind of amusement park ride. After the shoot, the sled would be open for some time, letting lucky fans actually ride it.