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Art & Creative Direction |
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Codemasters Xbox Johnnie Walker Coca-Cola AOL NY Jets McDonald's All Small & Mighty  Bio & CV |
on their hands: while millions of people
came through their doors every day,
and their products were made of real
beef and real ingredients, the
consensus on the street was quite
the opposite.
We decided that the best way to
combat the skeptics was to deliver
a site whose look and content was
as appetizing as the food. The redesign
of their stores (which had begun
a few years earlier) should be
followed online: premium content,
that’s still fun and engaging, would
help lift their image from secret guilty
pleasure to proud badge.
