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Codemasters Xbox Johnnie Walker Coca-Cola AOL NY Jets McDonald's All Small & Mighty Bio & CV	Johnnie Walker continued to tell people to ‘Keep Walking’, yet did nothing to enable them to do so. Our solution was simple: a mobile platform on which we released a series of apps that helped modern men progress in every aspect of their lives.  The Walks Knowing about the world that surrounds you is of key importance to a progressive man. The Walks allows them to pick a city, or a theme, and take a guided walk (complete with supporting media like film, photos and MP3s). As they pass a ‘point of progress,’ the app alerts them, serving up the appropriate piece of content. At the end, a wee dram.  The Flask Putting a bottle of whisky down on a table has always been a status symbol. We endeavoured to create a modern version of status with the digital Flask. A mobile gifting platform, The Flask allows you to give and receive free drinks at premium bars around the world.  The Mentor Most people never realize that blended whisky is harder to make than single-malt whisky. Johnnie Walker, being a blender, has a wealth of whisky expertise. We thought it’d be useful to pass it on, by giving people a Mentor, who could coach you through the history and tasting process, then enable you with your own whisky journal, connected to a community of other enthusiasts.