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The launch of the Happiness Factory spot gave people a glimpse of the world inside Coca-Cola, but the experience stopped there. In order to keep them interested, we decided that they might like to have a go at any one of the interesting positions available inside the Factory. So, we put a help-wanted sign up and invited them to apply, letting them experience the world of the ad first-hand – literally. The site itself allowed visitors to find the Factory job for them, while a host of above-and-below-the-line executions mimicked a true recruiting campaign – from job-seeker sites to flyposting. Cannes Cyber Lion, Bronze One Show, Bronze D&AD, In-book Clio (Animation), Bronze Clio (Artistic Technique), Shortlist Clio (Microsite), Shortlist Webby (Best Use Animation), Winner Webby (Online Games), Winner Webby (Best Visual Design), Honoree Webby (Food & Beverage), Honoree FWA, Site of the Month FWA, Site of the Day |
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