Look Up
Put down your phone — look up at a rocket
We live in divided, distracted times. Heads down, faces lit by the glow of a screen, awash in an endless stream of news, gossip, and commentary. In today’s technology-obsessed world, it’s easy to lose sight of what’s important and what we can achieve together. Enter the Kennedy Space Center at Cape Canaveral.
Rather than compare the facility to other Orlando-area attractions (as had been done in years past), we reminded people of the Kennedy Space Center’s central, and continuing, role in American technology, science and space exploration for their latest campaign.
More than a launch pad for yesterday’s space shuttles and today’s SpaceX rockets, the Kennedy Space Center reminds us what’s possible when we harness technology to dream big and come together for the common good.
And things are, in fact, looking up for Kennedy Space Center, as the campaign boosted attendance by 50 percent.
